Facebook Mobile Web 2x As Popular as iOS App

By  |  February 28, 2012
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Facebook’s mobile web experience has twice as many users as its iOS, according to Facebook Chief Technology Officer Bret Taylor.

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    That information gives Facebook’s new billing partnership with mobile operators even more upside. Whereas iPhone and Android app users already have access to credit card information associated with their accounts, Facebook’s work with cellular phone operators gives its mobile web users a new primarymeans for buying Credits.

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    Taylor revealed the user base statistics to TechCrunch in an interview yesterday.

    “The biggest threat Facebook listed in its S-1 to IPO was its inability to monetize mobile,” TechCrunch’s Josh Constine writes of Taylor’s comments. “Suddenly mass accessibility via the mobile web doesn’t sound like such a bad alternative to owning a smartphone app platform.”


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