Retailer Gains 200K Customers in A Month Through New Loyalty Effort

By  |  May 22, 2012
 | 

Jersey Mike’s, a sub sandwich restaurant franchise, says it added 200,000 customers to its new Sub Club Rewards Program in one month, according to a report from QSR Web.

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    Launched in April, consumers can sign up for the club using either a traditional payment card with a barcode, or using an NFC sticker.

    Restaurant managers can access “a view of their unique membership profile and specific restaurant traffic,” the report says.

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