20130213-Showrooming Surprise: Are Retailers’ Fears Unfounded?
We heard plenty of concerns from retailers over a growing showrooming trend this holiday season, but were their fears grounded in reality? According to a new ForeSee study, showrooming is certainly happening in stores across the country, but it may not be as prevalent as you think. What percentage of shoppers actually looks at competing mobile sites when they’re in-store?
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