Consumers Like The Personal Touch, But Will They Spend More?

 

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Personalized emailing represents one part of sellers’ toolkits for reaching out to tech-savvy consumers. But do they have an impact on purchase decisions? A new survey from omnichannel marketing firm Listrak suggests that, in some cases, consumers respond positively to personalized emails.

     

    Read Here.

      

    Personalized emailing represents one part of sellers’ toolkits for reaching out to tech-savvy consumers. But do they have an impact on purchase decisions? A new survey from omnichannel marketing firm Listrak suggests that, in some cases, consumers respond positively to personalized emails.

    Read Here.