Dollars To (Dunkin’) Donuts Through Rewards – And AI, Too
Technology offers the benefit of helping QSRs leverage knowledge about their customers’ preferences into stickier relationships. As voice ordering, inventory management and self-service kiosks are becoming more commonplace, artificial intelligence and machine learning let firms automate inventory management and other functions. And, as noted in the Mobile Order-Ahead Tracker, it enables them to build analytics frameworks to help ensure customers keep coming back for more.
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