Subscription Bundling

Subscription Bundling

The Subscription Bundling Report, a PYMNTS and Vindicia collaboration, surveyed a census-balanced panel of 2,962 United States consumers to gauge how their attitudes toward bundled subscription services have changed during the pandemic, especially those offered by companies in the streaming sector. The report also examines how the knowledge that a COVID-19 vaccine will soon be available throughout the U.S. could affect their perceptions.

Inside the December Report

  • 51%: Share of consumers who rank saving money among the top three reasons for considering buying subscription bundles
  • 69%: Share of consumers who would prefer to bundle their subscriptions if they could choose which ones to include
  • 79%: Share of consumers who subscribe to six or more services who prefer subscription bundles

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