Apple Pay Adoption

Apple Pay Adoption

Where are we now?

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Setup Apple Pay and Tried at least once

The percentage of smartphone users who have ever tried Apple Pay has increased since its inception on Nov 14.
Apple Pay set up rate had been consistent at around 10% of smartphone users since March 2016 and jumped up in December 2017 to 12.8%.
The increase from 10.8% to 12.8% of smartphone users is not statistically significant.
Percentage of adult smartphone users that have used Apple Pay to Pay At Any Point in Time

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Percentage of times Apple Pay is Used for Eligible Transactions

Since October 2015, Apple pay was used for between 1.8% and 3.0% of transactions from smartphone users when visiting a store that accepts Apple Pay.
In December 2017, almost 3.0% of smartphone users actually used Apple Pay for the transaction surveyed.
The difference between the estimate of 2.5% in September 2017 and 3.0% in December 2017 is not statistically significantly.
Percentage of all smartphone users who have Apple Pay and made a purchase at a store that accepts it.

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Reasons for not trying it

So, Why haven't you tried Apple Pay yet?

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Reasons for not using it

So, why haven't you used it?

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Frequency

FREQUENCY: How often do you use Apple Pay?

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How would you rate Apple Pay versus swiping a card?

Ease of Use
Speed at checkout
Security
Convenience

SOURCE: PYMNTS.COM/INFOSCOUT

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