Just in time for the holiday shopping spree — including Black Friday, Small Business Saturday and Cyber Monday — online selling platform Etsy has announced it now accepts Apple Pay.
The company revealed Monday (Nov. 21) that its online site now allows buyers to pay via Apple Pay; previously, the company only supported Apple Pay when purchases were made on the Etsy iOS app.
Apple’s latest iOS update, unveiled in September, came with Apple Pay on the Web, allowing online sellers to offer Apple Pay as an option at checkout even when shoppers aren’t on their mobile devices.
The rollout won’t impact its markets everywhere, though. According to reports, the change is in effect for the U.S., U.K., Australia, Canada, France, Hong Kong, Singapore and Switzerland. The change follows Etsy’s decision earlier this year to support Express Checkout via Apple Pay on iOS devices, which launched in February.
More recently, the company said in October that it would be collaborating with payments firm Adyen to enhance payment processing in the U.S. and across European markets.
“Our goal at Etsy is to leverage technology to bring people together through commerce,” stated James Esposito, Vice President of Payments, Risk & Treasury at Etsy at the time.
Adding Apple Pay for web transactions comes as Etsy is climbing the ranks in eCommerce. According to the latest Internet Retailer 2016 Top 500 Guide, Etsy, along with Amazon and Walmart, has made some of the largest year-over-year increases in online traffic through both its mobile and desktop platforms.
In the first few days of November, online shoppers visited Etsy more than 30 million times, analysts found.