Social Commerce

Social Commerce
Instagram Adds Ads to Its Reels Feature
June 17, 2021

Instagram announced Thursday it was adding ads to its short-term video service/TikTok competitor Reels. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Social Commerce
Social Commerce App Verishop Debuts Livestream Shopping
June 14, 2021

Verishop has brought livestream shopping to its iOS app, the social commerce platform announced on Monday (June 14). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
Alibaba Pushes Into Growing Livestreaming Trend
June 09, 2021

Among a host of announcements pertaining to its expanding menu of cloud computing products on Tuesday (June 8), Alibaba pushed further into the rapidly expanding world of eCommerce livestreaming with the launch of a new cloud-based product designed for online shopping. The tool will allow...

Social Commerce
Pinterest Expands Shopping List Tool To More Countries
June 07, 2021

Pinterest is rolling out its shopping list feature to Australia, Canada, France and Germany, giving users in those countries the ability to shop directly from pins and boards, as well as from search and real-world inspiration using the integrated Lens camera feature.  Get the Full...

Social Commerce
Twitter Pilots Full-Screen Ads On Fleets Feature
June 01, 2021

Twitter is piloting full-screen ads on its new feature Fleets, as the company strives to grow its suite of advertising tools and increase ad revenue, according to a company blog post by Senior Product Manager Justin Hoang and Global Product Marketing Manager Austin Evers on...

Social Commerce
Twitter Adds Subscription Purchase Option To App Store Listing
May 28, 2021

Twitter has apparently revealed the pending launch of its subscription service, “Twitter Blue,” through the App Store, Hypebeast reported on Friday (May 28). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Social Commerce
Instagram Rolls Out Feature For Product Drops
May 26, 2021

Instagram is adding a new feature to enable online shoppers to link to product drops through its app, TechCrunch reported Wednesday (May 26). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Social Commerce
Twitter CFO Points To eCommerce As Platform’s Future Monetization 
May 25, 2021

As a way to further monetize Twitter, its CFO Ned Segal pointed to eCommerce as an important avenue to explore as it further expands its direct response advertising products, CNBC reported on Tuesday (May 25). Get the Full Story Complete the form to unlock this...

Social Commerce
Clubhouse Waitlist Grows After Android Rollout
May 25, 2021

The release of the Android app for Clubhouse has sparked renewed interest in the audio-based social media platform after a lull that was preceded by an initial stampede by iOS users last year, CNBC reported on Tuesday (May 25). Get the Full Story Complete the form to...