Though long known and described in the media as a social media platform, Snap Inc., parent of the popular social media portal Snapchat, has always shied away from being labeled as a social media firm. Its preferred tag was a camera company. Get the Full...
Twitter is getting into the social shopping scene with a “Shop” button prominently displayed on some tweets, TechCrunch reported on Thursday (March 4). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...
As it aims to double its yearly revenue and speed up user growth during the next couple of years, Twitter Inc. intends to debut a subscription offering for content creators and will look into implementing tipping, The Wall Street Journal reported. Get the Full Story Complete...
You don’t have to read tea leaves or master divination to see that social commerce is heating up as a huge payments trend this year. Social commerce combines embedded and contextual payments with relevant content that’s proven to increase sales within a (mostly) seamless CX....
Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...
Amid COVID-19 and pressure from activist investors to speed up expansion, Twitter Inc. is reportedly developing a subscription product to lessen its reliance on advertising, Bloomberg reported. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
TikTok has plans to dive headfirst into eCommerce, taking aim at Facebook’s social shopping tools, the Financial Times reported, citing advertisers who have seen the video app’s plans. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
Social commerce, a seemingly natural enough concept, has struggled to get off the ground in the U.S. Social media is an excellent place to advertise goods and services, but the success rate in using it to buy and sell directly is a good deal more...
The original Hollywood influencer and the world’s largest podcast publisher have teamed up to introduce the fast-growing world of audio to quick, social media-style morsels of sound dubbed “PodPosts.” Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...
