Social Commerce

Social Commerce
YouTube To Stop Targeting Kids With Video Ads
August 20, 2019

YouTube is proposing to stop advertisements that target videos watched by kids in a bid to satisfy both regulators and consumer groups. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...

Social Commerce
Social App TikTok Continues Growth, Looks To Monetize Users
June 14, 2019

Popular social video app TikTok has been growing rapidly and is now starting to focus on monetization and advertising, according to a report by TechCrunch. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Social Commerce
Snapchat To Release Facebook-Similar Events Feature
June 07, 2019

Snapchat is reportedly preparing to release a new feature that supports events just like Facebook does, according to a report by The Verge. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Social Commerce
Popular Millennial Site Bleacher Report Dives Deep Into Sports Betting
May 13, 2019

Bleacher Report, a millennial-focused sports website, has been steadily expanding into the sports betting space, attracting a new generation of gamblers who don’t consider sports gambling a bad thing, according to a report by CNBC. Get the Full Story Complete the form to unlock this...

Social Commerce
Snap Seeks Ads From Pharmaceutical Companies
March 22, 2019

In an effort to have big pharma companies advertise on Snapchat, the social media platform is reportedly pitching itself as a friendlier alternative to Twitter and Facebook. The idea is that younger people might be more open to ads focusing on health matters — and...

Social Commerce
Instagram Tests The Ability To Shop In-App
March 19, 2019

Instagram, the photo and video sharing social media platform operator, is rolling out a trial of a new shopping program in which users can shop and check out within the app. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Social Commerce
Snap Soars On Surprise Earnings Beat
February 06, 2019

Snap Inc. saw its stock price leap skyward 21 percent after it announced earnings yesterday (Feb. 5) that beat expert predictions across the board. Snap is still reporting losses, but they were narrower than expected during the December quarter — and it seems the social...

Social Commerce
Strava’s Journey From Fitness App To Fitness Ecosystem
September 12, 2018

In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. Founded as an online portal for bicycling enthusiasts in 2009, Strava it bills itself as “the social network for athletes,” has taken in $70...

Social Commerce
Facebook Testing AR Ads In News Feed
July 10, 2018

Facebook is bringing augmented reality (AR) to its News Feed, providing advertisers with a new way to reach potential customers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....