Social Commerce

Social Commerce
Facebook Urges Retailers To Start Investing In Mobile … Now!
June 10, 2016

Speaking at a trade conference in Chicago earlier this week, Facebook’s Head of U.S. E-Commerce Jeremy Lewis made his pitch for mobile for retailers, saying that it’s no longer optional because it is undeniably the future. Get the Full Story Complete the form to unlock...

Social Commerce
Can Facebook Make Social Commerce Payments Work In SE Asia?
June 10, 2016

In the West, Facebook is just one of a number of social networks that are competing to grab more and more of their users’ attention spans. However, Facebook still has something of a social monopoly in many Southeast Asian countries, and that’s what could help...

Social Commerce
Why Buy Buttons Are A Hard Sell
June 10, 2016

Not even a dummy could mess up buy buttons, they said. Just slap some on your social networks that already boast thousands, if not millions, of users, they said. It can’t help but increase sales, they said. Get the Full Story Complete the form to...

Could Facebook Messenger Be The Next Trading Platform?
June 08, 2016

AJ Bell, a U.K. fund supermarket, could be looking to Facebook Messenger for an entirely new service to attract a younger audience — enabling investors to trade. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Social Commerce
Conversable Launches Social Commerce Platform
June 08, 2016

Conversable, a Texas-based startup, is challenging how consumers shop on their mobile phones with its bot-based ordering platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Social Commerce
Consumers To Buy Buttons: We’re Just Not That Into You
June 06, 2016

Consumers love social media and of course consumers love ice cream. It seems like it should be the perfect peanut butter meets jelly experience, but recent events and data suggest that the pairing does not go together with quite “wing and a smile” efficiency. Get the...

Social Commerce
The ‘Tweet Carousel’ And The Future Of Twitter’s Advertising Efforts
June 06, 2016

After dropping the once much ballyhooed Buy Buttons, the world has been wondering what exactly Twitter’s next big idea is for monetizing its popular (but not overly profitably) social media platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Social Commerce
Twitter’s Exiting Buy Button Exec Tweets Farewell
June 02, 2016

Twitter’s Head of Media and Commerce Nathan Hubbard is leaving the company after three years of working with the social media giant. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Social Commerce
Facebook Wants To Make Video Ads ‘Shoppable’
June 01, 2016

Facebook is planning to amp up its ad platform with “shoppable” video ads to contest for market share with YouTube, a key competitor. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...