(source: en.wikipedia.org)
As grocers look for ways to make the economics of eCommerce work in their favor, some key players are finding that in-house delivery fulfillment may not be worth the cost. Most recently, multinational grocery giant Ahold Delhaize’s Giant Food brand is making the shift at one of its...
Even as the future of TikTok hangs in the balance, brands continue to leverage the platform’s wide audience of young consumers to drive engagement and sales. E.l.f. Beauty, for instance, announced Friday (March 29) that its e.l.f. Cosmetics business was the first brand to be showcased...
Social commerce platform Flip has raised $144 million in a Series C funding round. The firm will also relaunch its marketing platform for brands to incorporate AXON artificial intelligence (AI) technology from AppLovin, which made a $50 million investment in the funding round, the companies said in a...
When consumers choose which retailers to shop with online, the returns process is top of mind. By the Numbers The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces” drew from a survey of more than 3,500 U.S. consumers...
With brands competing for consumers’ attention, spending and loyalty on Amazon‘s increasingly crowded marketplace, it is becoming all the more important for them to carve out a niche if they want to set their offerings apart. In an interview with PYMNTS, Daniel Peled, chief revenue officer at Noogata,...
Social media platform Discord reportedly plans to add advertisements after a history of dismissing them. The ads will begin appearing on Discord’s free platform this week, The Wall Street Journal (WSJ) reported Saturday (March 30), citing sources familiar with the company’s plans. The ads are from video...
YouTube has launched Members-only Shorts, an option that lets creators share content only with subscribers. This option enables creators to offer additional perks to their subscribers, the video sharing platform said in a video posted Wednesday (March 27). To use this option, creators go to...
With trust proving to be a key factor for consumers’ decisions about where they want to spend their money digitally, online merchants are cracking down on fakes. eCommerce giant Amazon, for instance, shared Monday (March 25) in announcing its 2023 Brand Protection Report that it has been...
Social media platforms like Facebook, Instagram, TikTok and YouTube have become an integral part of daily life for millions of users worldwide, revolutionizing communication, connectivity and consumer behavior. Consumers have access to information, entertainment and interactions with brands and products. This influence on consumer decision-making processes is becoming increasingly profound, spanning...