Consumer Insights

Consumer Insights
Inflation Puts Consumers on Alert for Discounts
March 18, 2024

Consumers closed 2023 by increasing their spending — nearly 7% more over what they spent the previous year, according to PYMNTS intelligence data — indicating consumer confidence is on the rise. This finding comes from PYMNTS Intelligence’s latest edition of its Consumer Inflation Sentiment Report,...

Consumer Insights
Consumers ‘Balancing a Lot’ as Retail Sales Slow
March 17, 2024

Consumers are growing more hesitant to spend following a long stretch of looser spending. That’s according to a Saturday (March 16) report by the Financial Times (FT), citing comments from retail and consumer goods executives in the wake of recent retail spending data. That data,...

Consumer Insights
Card-Linked Discounts May Win Over Inflation-Concerned Consumers 
March 14, 2024

As PYMNTS reported this week, while most U.S. consumers appear untroubled by the prospect of near-term inflation, their anxiety levels rise at the prospect of long-term inflation.  It’s unclear how those forward-looking concerns might impact immediate consumer spending habits, but proactive merchants may want to...

Consumer Insights
Social Media Shoppers Like to Stick With What They Know
March 14, 2024

For consumers making purchases via social media platforms, PYMNTS Intelligence research reveals, staying within their comfort zone is a top priority. By the Numbers PYMNTS Intelligence’s study “Tracking the Digital Payments Takeover: Monetizing Social Media,” created in collaboration with Amazon Web Services, drew from a census-balanced...

Consumer Insights
Uptick in Inflation Impacts Nearly Every Consumer Despite Age, Earnings 
March 12, 2024

News this week that inflation inched up slightly in February is bad news for U.S. consumers, but if there’s any consolation, most say they saw it coming.   When PYMNTS Intelligence surveyed nearly 4,400 U.S. consumers for “New Reality Check: The Paycheck-to-Paycheck Report: Why One-Third of High Earners...

Consumer Insights
Nearly Three-Quarters of Retail Customers Consider Deals When Choosing Merchants
March 12, 2024

As ongoing economic challenges have continued to affect consumer behavior, PYMNTS Intelligence finds that deal-seeking behavior has long since become mainstream. By the Numbers PYMNTS Intelligence’s study last year, “Consumer Inflation Sentiment Report: Higher Prices Fuel a Deal-Seeking Competition,” drew from a survey of more...

Consumer Insights
Savings Drop Threatens Consumers Ability to Handle Emergency Expenses
March 04, 2024

Consumers are now saving less money for the proverbial rainy day than they were a year ago. The personal savings rate in January was 3.8%, which was higher than December’s 3.7% but still below the 4.8% consumers were socking away last summer. The trend may not ring...

Consumer Insights
Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
March 01, 2024

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on how consumers shop, but failing to fully understand a customer’s needs can result in offers that...

Consumer Insights
1 in 4 Gen Z Shoppers Use Card-Linked Offers for Specific Products
February 22, 2024

Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging Item-Level Receipt Data: How Personalized Card-Linked Offers Drive Store Card Usage,” created in collaboration with Banyan, drew from a survey...