Consumer Insights

Consumer Insights
Consumers Increasingly Trade Down to Less Expensive Retailers
February 14, 2024

While many of consumers’ cost-conscious behaviors in response to inflation are easing slightly, retail shoppers are increasingly switching to lower-cost stores. By the Numbers For the January edition of the Consumer Inflation Sentiment series of reports, “Consumers Shop Secondhand Stores as Often as Other Retail,”...

Consumer Insights
Private-Label Card Pressures May Signal Spending Pullback
January 30, 2024

Where there’s smoke, there’s fire, goes the old aphorism. In the credit card space, and within the private-label subset of that industry, the flames are not here yet, although wisps are curling from the sector. The spate of earnings from the likes of Capital One,...

Consumer Insights
Gen Z Is the Generation That Most Values Merchants’ Personalized Offers
January 24, 2024

While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are more interested in receiving personalized offers without monetary incentives. This evidence is contrary to the fact that Gen Z, as...

Consumer Insights
Tipping Costs Drive Nearly 30% of Consumers to Reduce Hotel Spending
January 18, 2024

Rising prices are affecting American households, leading to reduced consumer spending. Despite a slight decrease in inflation, Consumer Price Index data showed that consumer sentiment has not caught up, impacting spending in industries that depend on tips. The PYMNTS Intelligence study “Tipping Over: Consumers Reducing...

Consumer Insights
What Brands and Retailers Need to Know About the Gen Z Consumer
January 16, 2024

Gen Z – don’t forget about them.   While artificial intelligence (AI) is a mega-hot topic and tool these days and brands and retailers are pinning their hopes on the tool for success in 2024 and beyond, understanding a cohort of consumers who will only continue...

Consumer Insights
Millennials Value Personalized Offers the Most
January 16, 2024

Millennials are one of the main classes of consumers for certain categories of products such as clothing, personal care and home spending. Though they don’t enjoy a digital experience as much as Gen Z consumers, who are considered the first fully-digital natives, millennials value receiving...

Consumer Insights
EU Consumers Say They’d Rather Card Networks Than Banks Deliver Their Everyday App
January 15, 2024

Globally, the increasing reliance on apps and connected devices has led to growing consumer demand for an everyday app that seamlessly integrates banking, shopping and personal activities. This demand is particularly strong in Europe, where nearly 38% of consumers express a strong interest in embracing...

Consumer Insights
Nearly 1 in 7 Consumers Have Paid for Gasoline in Installments
January 10, 2024

Struggling consumers are relying on installment plans for common purchases such as groceries or restaurants to stretch their budgets and make ends meet. With fuel prices having reached a historic peak during the last year and a half, gasoline has become one of the most...

Consumer Insights
Women Likelier Than Men to Cut Back on Grocery Spending
January 09, 2024

As consumers continue to see economic pressures eat away at their purchasing power, PYMNTS Intelligence indicated women are more likely than men to cut back on buying items at the grocery store that they do not need. By the Numbers The PYMNTS Intelligence study “Consumer...