Consumers are now saving less money for the proverbial rainy day than they were a year ago. The personal savings rate in January was 3.8%, which was higher than December’s 3.7% but still below the 4.8% consumers were socking away last summer. The trend may not ring...
Everyone likes a customized gift, right? Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on how consumers shop, but failing to fully understand a customer’s needs can result in offers that...
Brands looking to drive adoption with card-linked offers have found their best customers in the younger generations. By the Numbers The PYMNTS Intelligence report “Leveraging Item-Level Receipt Data: How Personalized Card-Linked Offers Drive Store Card Usage,” created in collaboration with Banyan, drew from a survey...
As consumers look ahead to the rest of the year, many are not as concerned about retail inflation as they once were. By the Numbers This month’s installment of the PYMNTS Intelligence “Consumer Inflation Sentiment” series, “Consumers Cautiously Spend More Amid Lower Inflation,” drew from...
While many of consumers’ cost-conscious behaviors in response to inflation are easing slightly, retail shoppers are increasingly switching to lower-cost stores. By the Numbers For the January edition of the Consumer Inflation Sentiment series of reports, “Consumers Shop Secondhand Stores as Often as Other Retail,”...
Where there’s smoke, there’s fire, goes the old aphorism. In the credit card space, and within the private-label subset of that industry, the flames are not here yet, although wisps are curling from the sector. The spate of earnings from the likes of Capital One,...
While millennials value personalized offers from merchants and brands the most, as recently reported by PYMNTS Intelligence, Generation Z consumers value discounts less and are more interested in receiving personalized offers without monetary incentives. This evidence is contrary to the fact that Gen Z, as...
Rising prices are affecting American households, leading to reduced consumer spending. Despite a slight decrease in inflation, Consumer Price Index data showed that consumer sentiment has not caught up, impacting spending in industries that depend on tips. The PYMNTS Intelligence study “Tipping Over: Consumers Reducing...
Gen Z – don’t forget about them. While artificial intelligence (AI) is a mega-hot topic and tool these days and brands and retailers are pinning their hopes on the tool for success in 2024 and beyond, understanding a cohort of consumers who will only continue...