Consumer Insights

Consumer Insights
Lenders Have Been Reading Subprime Consumers All Wrong
May 29, 2026

A new PYMNTS Intelligence report suggests the most important shift in consumer credit may not be happening among prime borrowers at all. The report, “Who Is the Subprime Consumer? A Behavioral Profile,” examines how roughly 44 million Americans with subprime credit scores are adapting to...

Consumer Insights
The Work Schedule Behind a $20 Billion Paycheck Problem
May 29, 2026

“The Schedule Shock: How Unstable Hours Turn Paychecks Into Guesswork” is the May 2026 edition of the Wage to Wallet Index, a PYMNTS Intelligence and WorkWhile collaboration. The report examines how unstable work schedules affect income stability, household finances and career mobility among Labor Economy...

Consumer Insights
Banks Push Upstream as Consumers Brace for Higher Costs
May 27, 2026

Consumers are preparing for higher costs before those costs fully hit their wallets. PYMNTS Intelligence found that 58% of consumers expect economic forces to hurt their finances over the next six months, while the same share expects everyday goods to be affected most. The findings...

Consumer Insights
Younger Consumers Juggle More Ways to Pay the Bills
May 27, 2026

Consumers are not just cutting back. Many, especially younger adults, are layering one money move on top of another to keep up with everyday costs. That is the clearest signal from “Generations Under Pressure: How Younger Consumers Are Coping With Higher Living Costs,” a recent installment of the PYMNTS...

Consumer Insights
51% of Struggling Consumers Are Paid by the Hour
May 26, 2026

The paycheck-to-paycheck economy is becoming less about spending habits and more about the way Americans get paid. The November PYMNTS Intelligence report “Income Instability Is Redefining the Paycheck-to-Paycheck Economy” found that 66% of U.S. consumers live paycheck to paycheck. That share dipped slightly from September,...

Consumer Insights
American Consumers Pressured as Rising Prices Erase Tax Refunds
May 25, 2026

U.S. consumers are reportedly facing increased financial pressure as tax refunds peter out. Economists and executives are warning that this cash crunch comes as fuel costs related to the Iran war impacts the economy, the Financial Times (FT) reported Monday (May 25). According to the...

Consumer Insights
81% of Consumers Say Smart Embedded Offers Could Shape Where They Shop
May 19, 2026

The next fight for consumer loyalty may start before checkout, when shoppers are still deciding what belongs in the cart. A new PYMNTS Intelligence report, “Embedded Offers: The Billion-Dollar Opportunity Inside Recent Consumer Spending,” produced in collaboration with FIS, finds that many consumers are not ignoring...

Consumer Insights
Who Is the Subprime Consumer?
May 07, 2026

Subprime consumers are often viewed through a narrow credit-risk lens. PYMNTS Intelligence’s “Who Is the Subprime Consumer? A Behavioral Profile” shows a different picture: a large, steady and measurable part of the U.S. consumer economy that is changing how it uses credit, installment products and...

Consumer Insights
Only 25% of Consumers Say Their Cost-Cutting Plans Still Work
April 30, 2026

The clearest sign of consumer strain may not be what households are cutting, but how many different ways they are trying to keep up. That is the central takeaway from “Generations Under Pressure: How Younger Consumers Are Coping With Higher Living Costs,” the latest PYMNTS Intelligence Generational Pulse...