Consumer Insights

Consumer Insights
1 in 5 Restaurant Customers Look to Influencers for Recommendations
June 20, 2023

As restaurants look for new ways to reach consumers in the digital world, influencer partnerships can be key, PYMNTS data reveals. By the Numbers In the latest edition of PYMNTS’ exclusive Connected Dining report, “Connected Dining: Word of Mouth in the Digital Age,” which draws...

Consumer Insights
Consumers Choose Private Label Even as Grocery Inflation Slows
June 16, 2023

Although year-over-year grocery inflation may be decreasing, grocery shoppers continue to feel the cumulative effects of years of price increases, sending them running to private-label products in search of more affordable options. Kroger, for instance, the United States’ largest pure-play grocer, is seeing private-label sales...

Consumer Insights
62% of Consumers Discover Restaurants on Google
June 15, 2023

As restaurants look to attract consumers on crowded digital platforms, the most important digital profile, PYMNTS research reveals, is not Yelp, nor is it any of their social media pages. It’s Google. By the Numbers This month’s edition of PYMNTS’ exclusive Connected Dining report, “Connected...

Consumer Insights
Meat May Be on Chopping Block as Consumers Continue Cost-Cutting
June 12, 2023

Consumers may be reaching their affordability ceiling when it comes to products such as ham. The meat industry, beleaguered with supply and labor challenges, may be on the brink of pushing consumer budgets too far. Per coverage in May and June by The Wall Street...

Consumer Insights
Customers Still Tip for Restaurant Meals — or Don’t Eat Out at All
June 06, 2023

Consumers may be pressured to reduce tips in this tight economic environment, but data shows they overwhelmingly do not skip tipping, regardless of age, income or financial lifestyle. This is especially true at table-service restaurants, as noted in the PYMNTS report “Connected Dining: Inflationary Pressure...

Consumer Insights
High-Income Grocery Shoppers Turn to Prepared Meals for Convenience
June 05, 2023

As consumers’ willingness to devote time in their day-to-day routines to home cooking declines, those with the money to spare for convenience are increasingly turning toward prepared meals to offer a quick, simple solution. By the Numbers Research from PYMNTS’ recent study “Connected Dining: Ready-to-Eat...

Consumer Insights
Consumption Becomes Controversial as One-Third of Consumers Won’t Quit Pricey Purchases
June 04, 2023

Affording luxury has taken on a new meaning, as many consumers have cut out all but the essentials.  As noted earlier this month (May 14) by The Wall Street Journal, glitzy jewelry and fast cars are no longer clearly fashionable and are instead relatively polarizing. With...

Consumer Insights
Millennials Turn to BNPL for Grocery Purchases
June 01, 2023

It may seem surprising that consumers are paying for their milk in installments, but PYMNTS research reveals that grocery is actually one of the most common types of buy now, pay later (BNPL) purchases, especially for millennials. By the Numbers According to findings from PYMNTS’...

Consumer Insights
Report: Whether a Consumer Lives Paycheck to Paycheck Depends on Where They Live
June 01, 2023

Things are tough all over, and six-figure earners are not immune, as prices for fundamentals like food, housing and transportation are causing more high earners to face paycheck-to-paycheck living realities that are compounded by where they choose to live.   In the May study “New...