Consumer Insights

Consumer Insights
British Airways Holds Its Crown As UK’s Top Brand
February 23, 2016

Modern commercial air travel is so universally loathed that comedians have worn out jokes about airplane food and lost bags to the point that audiences no longer find them funny despite their disdain. However, one British carrier has managed to break the mold — quality of...

Consumer Insights
How Addicted To The Internet Are Consumers Really?
February 22, 2016

Ever since the first cat GIF was forwarded on some university intranet, somebody has been complaining that kids are spending too much time on the Internet. And now that everybody has a supercomputer in their pocket, those cries have escalated to the nervous tenor of...

Consumer Insights
Technology And Retail Trends Are Inextricable In 2016
February 18, 2016

As technology, big and small, continues to disrupt the once-settled retail industry, it’s becoming more and more critical for struggling merchants to predict where they should expend the most resources in the coming year, not for success but financial viability. Coincidentally, they won’t have to...

Once Hotel Guests Go Airbnb, They Don’t Go Back
February 17, 2016

After several years on the market, it’s safe to say that Airbnb has something of a viable business model on its hands. However, in light of new insights on just how first-time Airbnb guests treat hotels after their stays, it might be time to start...

Consumer Insights
Millennials Make 2015 A Vintage Year For Wine Sales
February 17, 2016

It’s the defining marketing question of the day: What are millennials willing to spend their ever-growing expendable incomes on? For the alcoholic beverage industry, media and cultural stereotypes of hard-drinking co-eds with Solo cups full of moonshine-mixed Four Lokos might point to vodka, gin, whiskey...

Consumer Insights
How Twitch Is Getting More Eyeballs Than YouTube
February 12, 2016

A few years ago, it would have been unthinkable for any online video platform to compete with YouTube’s performance, market penetration or simply its ubiquity with the general public. Fast forward to 2016 and the gaming-centric streaming site Twitch is telling YouTube to eat its...

Consumer Insights
Where Did Toyota And Scion Go Wrong?
February 10, 2016

When brands try to market specifically towards millennials, more often than not, the products they put out say more about their internal goings-on than the consumer they’re trying to target. Whether it’s a misconception that millennials flock to anything digital or that they don’t care...

Consumer Insights
Super Bowl 50’s $4.1B Illegal Payments Betting Scheme
February 10, 2016

The Super Bowl’s larger-than-life presence in American culture, if put in numbers, comes to about 139 million pounds of guacamole, 162.5 million pounds of chicken wings and 325 million gallons of beer. While these numbers are, in a true sense, reflective of America’s binge consumption ritual on...

Consumer Insights
USA Technologies’ Payments Platform Wins IoT Evolution Award
February 03, 2016

The mobile payments industry moves so fast that it can be hard sometimes to pick out the companies that are truly setting the standard for seamless transactions and reliable security. Thankfully, IoT Evolution sifted through the chaff to find a true winner. IoT Evolution announced Tuesday...