Consumer Insights

Consumer Insights
Half of Zillennials Steer Clear of Gig Work
August 14, 2023

Among younger generations, zillennials prove uniquely hesitant to engage with the connected economy when it comes to work. For PYMNTS’ study “The ConnectedEconomy™ Monthly Series: Meet The Zillennials,” we surveyed a census-balanced panel of nearly 4,000 United States consumers to better understand zillennials, the “bridge...

Consumer Insights
Consumer Sentiment Dips From July’s Levels and Retailers May Face Pressure at the Register
August 11, 2023

U.S. consumers are slightly less optimistic about the economy this month, following two straight months of growing confidence. The preliminary data and index measuring consumer sentiment released Friday (Aug. 11) by the University of Michigan fell to 71.2 in August from July’s 71.6. “In general, consumers perceived few material...

Consumer Insights
Kellogg Sees Inflation-Concerned Consumers Sticking to the Basics
August 03, 2023

As ongoing food inflation continues to impact consumers’ behavior, Kellogg is seeing changes not in which brands shoppers are purchasing but in how much they buy. The Kellogg Company, owner of many popular food brands including its self-titled line, Pringles, Cheez-It, and many others, outlined...

Consumer Insights
GDP Data Shows Disposable Income Growth Slowing as Consumers Seek to Pad Savings
July 27, 2023

The latest data from the U.S. Department of Commerce show that consumer spending helped push gross domestic product (GDP) past expectations. But the growth in disposable income appears to be slowing as those same consumers look to boost their savings and as they grapple with the ever-mounting costs of...

Consumer Insights
Consumers Confident but Student Loan Repayments May Pinch Holiday Spending
July 25, 2023

Consumer confidence is high. The payments networks are about to report earnings, and banks have already pointed to some resilience, although spending is slowing. Uneven retail sales data gives some puts and takes as to where that spending is taking place. Now, the resumption of...

Consumer Insights
Ghost Kitchen Customers Have a Need for Speed
July 19, 2023

Defenders of the ghost kitchen model overwhelmingly tout one key benefit — the speed that these virtual brands can offer. By the Numbers For PYMNTS’ new exclusive study, “Connected Dining: The Robot Will Take Your Order Now,” we surveyed a census-balanced survey of nearly 2,000...

Consumer Insights
Lower Prices Win Greater Loyalty From Today’s Fickle Consumer
July 17, 2023

Maybe it’s hard for parents to pick favorites, but for consumers it’s easy. Or at least that has always been the assumption. But today’s consumer is an increasingly empowered and expectant one, whose loyalty is constantly being redefined and evolved based on the experiential features...

Consumer Insights
Americans Get Creative in Stretching Food Budgets Amid Inflation
July 13, 2023

Americans are becoming increasingly creative in their efforts to stretch their budget. Many are also responding to inflation by just going without, Bloomberg reported Thursday (July 13). Sean Connolly, CEO of Conagra Brands, said during an earnings call, per the report: “Importantly, where we see it, it...

Consumer Insights
High-Income Restaurant Customers Chafe at Tipping Expectations
July 13, 2023

As consumers look to manage their food spending amid inflation, big earners are, ironically, the most likely of all to skip restaurants. By the Numbers For PYMNTS’ study “Connected Dining: Inflationary Pressure Squeezes Restaurant Tips,” we surveyed more than 2,200 U.S. consumers about how their...