Consumer Insights

Consumer Insights
The Great Remote Workforce Divide Gets Wider
July 11, 2023

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the office. The rate of employees engaging in remote work has continued to rise, with the growing shares illustrated in proprietary...

Consumer Insights
Couples Say ‘I Do’ to Costly Weddings Even as Marriage Rates Dip
July 09, 2023

Marriage rates are on the decline. Spending on weddings? A different story. As the Financial Times noted in a Saturday (July 8) opinion piece, while the popularity of weddings has dropped, the cost of the average wedding has gone up, a trend that could be due...

Consumer Insights
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023

The paycheck economy faces many challenges. But a deeper dive into the data shows that non-paycheck-to-paycheck consumers — representing about 40% of the population — have bolstered their savings, shifted some spending habits, and padded their savings enough so their “state” is a relatively stable...

Consumer Insights
Unfriendly Skies Mean More Consumers Hit the Road for Vacation
July 04, 2023

Summer is heating up, and consumers across the country are seeking much-needed getaways after battling the year’s inflationary headwinds. The trend is illustrated in PYMNTS’ May “How the World Does Digital” report, which notes the top 10 increases in digital engagement over Q1 2023 from the...

Consumer Insights
BOPIS and Wearables Now Permanent Part of Consumer Everyday Routine
June 29, 2023

Although the emergency has been officially over since May, these habits persist.  Before the pandemic hit and lockdowns swept the globe, certain consumer preferences that are now facets of everyday life seemed improbable, if not impossible, to catch on. However, at least two consumer-facing features...

Consumer Insights
Consumer Sentiment May Be Up, But It’s Still Below Pre-Pandemic Levels
June 28, 2023

One data point does not a trend make. And when it comes to consumer sentiment, you’d be remiss in thinking that things are — over the long term (and we’re talking a few years) — on an upswing. The U.S. Conference Board’s Consumer Confidence Index got...

Consumer Insights
Three-Quarters of City Dwellers Now Order From Restaurants Online
June 27, 2023

As digital ordering platforms look to drive adoption, engagement with restaurants’ eCommerce channels is becoming the norm in urban areas, but for the suburbs and rural areas, there is a long way to go. By the Numbers Research from PYMNTS’ study last month “ConnectedEconomy™ Monthly...

Consumer Insights
Gen Z-ers 150% More Likely Than Millennials to Leave Negative Restaurant Reviews
June 22, 2023

Younger consumers tend to be especially harsh on restaurants, PYMNTS research reveals, and given that they are also frequent reviewers, eateries must work hard to get in Gen Z’s good graces. By the Numbers The latest edition of PYMNTS’ exclusive Connected Dining report, “Connected Dining:...

Consumer Insights
Why Drip Pricing Works
June 21, 2023

We all loathe them: the added fees consumers only find out are part of the owed total when reaching checkout. The term for this phenomenon is “drip pricing” and refers to such added surcharges as airline fees, sales tax and cleaning fees for Airbnb and...