Consumer Insights

Consumer Insights
Are UK Retail Sales A Canary In The Coal Mine?
December 22, 2015

Retailers have always had the months of November and December to rely on when sales ever looked less than ideal, but new reports from the U.K. suggest that even though sales might be up as Christmas draws nearer, there are disconcerting signs just over the...

Consumer Insights
On Super Saturday, How Low Did Retailers Go?
December 22, 2015

Who holds the power in the relationship between retailers and consumers? With fewer purchasing options, the answer might very well be the latter, but the combination of a panicked holiday shopping season and more online and offline deals that the average customer can research, some...

Consumer Insights
What Wild West Train Robberies And Amazon Deliveries Have In Common
December 21, 2015

While the Wild West didn’t have anything like Amazon’s upcoming drone delivery program, the crisscrossing network of trains served as a primary means of transportation for both passengers and valuable cargo throughout the 1880s. However, strings of boxcars packed with goods and supplies traversing the...

Consumer Insights
Could Shazam Bait Consumers Into Actually Liking Beacons?
December 21, 2015

On the surface, beacons appear to give consumers everything they want — targeted, personalized deals and product recommendations based on context that makes sense. However, the dearth of public support for beacon networks proves that something is being lost in translation when the concept of...

Consumer Insights
Star Wars: The Merchandising Awakens
December 18, 2015

After nearly a decade of waiting (or three for diehards that don’t count the prequels), fans are flocking to theaters to watch a new Star Wars movie. With millions of tickets sold months in advance for “The Force Awakens’” opening weekend, it’s a fair bet...

Consumer Insights
Last-Minute Shopping: A Christmas Consumer Tradition
December 18, 2015

If one listened closely enough, right behind the marketing hype surrounding deals on Black Friday and Cyber Monday discounts was chatter that the vast number of online shopping options have made those once-official retail holidays obsolete. Now, new data is proving the latter right. According...

Consumer Insights
Placemeter’s All-Seeing Eye For In-Store Retail
December 17, 2015

It’s no secret that brick-and-mortar retail is playing a high-stakes game of catchup against its online counterparts. It can seem like digital marketplaces have so many built-in advantages to running their businesses through the Internet — a medium where detailed data on shoppers is the...

Consumer Insights
Can Millennial Influencers Save Hoverboards From Crashing And Burning?
December 16, 2015

To the casual observer, it would seem like hoverboards’ moment in the sun is finally starting to end. When the gadgets burst onto the scene in the summer, it seemed like nothing could stop the six to 12 miles per hour of momentum the little...

Consumer Insights
For Some Retailers, Green Monday Deals Beat Out Black Friday Prices
December 15, 2015

When consumers grumble about “Christmas creep,” they’re usually referring to how the once-contained holiday shopping season has started to sneak its way earlier and earlier into November — and, sometimes, even October. However annoying a premature commercial or radio jingle may be for the shoppers,...