Meta’s efforts to match the popularity of TikTok by promoting short-form videos called Reels on its Instagram platform is falling short. Although Reels is Meta’s fastest growing format for content, the amount of time Instagram users spend watching Reels is less than 10% of the...
Meta is creating a group to identify and build “possible paid features” for Facebook, WhatsApp and Instagram. That’s according to a report Thursday (Sept. 1) by The Verge, which cited an internal memo sent last week to Meta employees. The group, dubbed “New Monetization Experiences,”...
Two years after its launch, Facebook says it is closing down the Facebook Gaming app. According to an update posted Tuesday (Aug. 30), the app will shut down Oct. 28 of this year. When users open it, they’ll see a banner saying the app is...
If you thought analysts and investors have been cruel to Mark Zuckerberg’s metaverse dreams, wait till you see what the Twitterverse has been saying about the “selfie” he used to announce Horizon Worlds’ debut in France and Spain. Among the terms used to describe the...
The Meta proposal to buy virtual reality company Within Unlimited is seeing some speedbumps in court, Bloomberg wrote, with the Federal Trade Commission issuing a challenge. The issue involves Within Unlimited and its fitness app Supernatural, and how Meta buying it could kill competition in...
As tech providers compete to enable the most frictionless restaurant ordering, Meta is throwing its hat into the ring and looking to get in on the revenue opportunity from the rise in digital food sales. The tech giant has invested in Take App, a Singapore-based...
Dealing with European Union bureaucracy remains an uphill battle for U.S. Big Tech firms. And for Meta (formerly Facebook), its clash with Ireland’s privacy watchdog is a prime example. After months of back and forth, the Irish data protection regulator issued draft regulations that could...
Meta is rolling out automation tools to help businesses make the most of their ad spending by leveraging automation and artificial intelligence (AI) in the midst of online privacy changes and overall economic challenges. Through Meta’s Advantage+ solutions, advertisers can tap AI to help develop...
With a lawsuit from the Federal Trade Commission (FTC) hanging over its head, Facebook’s parent company Meta is pausing its planned acquisition of the virtual reality (VR) experience and product developer Within, which is known for the popular fitness app Supernatural. Meta’s lawyers and FTC...