One of the many obstacles facing widespread beacon implementation remains consumer opt-in. In an age when government surveillance has shed its kindly veneer, the thought of retailers digging around in consumers’ smartphones is just too much for the average shopper to comfortably bear. Sure, everyone...
Toys talking to kids? Not really a new thing. Toys taking information that kids speak to them, uploading it to a database and using that information to sell additional products to the child? That’s pretty new this holiday season -- and it’s a potential ethical...
At the height of the hands-free movement of the early 2000s, Jawbone was one of the device manufacturers that showed consumers a view of what the Bluetooth-enabled future might look like. However, today’s news on Jawbone’s health might hint that something drastic needed to be done...
It’s a common trope in TV and movies that when all paths to the preferred solution are blocked, a well-placed bribe can open doors in ways that other methods can’t. The same can work in retail when brands want to bring new users to their...
The last time the JC Penney brand talked about reinvention, things didn’t end up so well. But the last several months, the 103-year-old chain has been under the leadership of a new CEO who’s once again talking about re-inventing the brand. Marvin Ellison tells PYMNTS...
How fast do consumers’ appetites for flavor of the week-like apps change? More importantly, how fast do executives’ opinions of their own companies change after leaving for greener (or lack thereof) pastures? Get the Full Story Complete the form to unlock this article and enjoy...
Market watchers, tech enthusiasts and payments passionistas alike are scientifically incapable of being unaware of Square’s IPO last week. After what can only be described as a saga, the world watched avidly — and then spent the rest of the week picking apart Square’s debut...
REI might have been riding high after its announcement to close stores on Black Friday, but a Reddit interview with CEO Jerry Stritzke turned sour.
Obviously, there exist many different paths to purchase. But what can be forgotten in that consideration is that there are many different ages of people taking those paths -- and, as a recent SSI study bore out, any consumer’s generation is essential in defining what...
