At the dawn of 2016, mobile app developers have a problem that from the outside may not seem like much of a problem. A little under a decade after the iPhone hit the market and kicked off the smartphone revolution, there are an ever increasing number...
It’s now been at least two decades since the word “millennial” entered the general lexicon of brand managers and advertising experts, and that timeframe has also resulted in shifting definitions for the term. Though millennials began as teenagers with expendable income, they’re now becoming a...
Despite now covering consumers roughly between the ages of 18 and 34 years of age, many brand managers still consider millennials to be some kind of amorphous and enigmatic demographic. However, that doesn’t do much to stop dozens of retailers at CES from trying their hand...
For an unsuccessful sports franchise, it can be hard to win fans back to the hometown cause. In California’s professional basketball scene, the game is almost rigged against the Sacramento Kings — not only do the Los Angeles Lakers draw more national fans on legacy...
Social media and commerce should go together like peanut butter and jelly or a wink and a smile. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...
It’s more than a decade since the days of “Super Size Me” and flavor-of-the-month weight loss trends, and while brands like Whole Foods and Pure Barre might now be here to stay, evidence is mounting that the fast food industry isn’t going to take the...
Mobile marketplace Carousell is aiming to expand its social commerce service across Asia by attaining a $50 million Series B funding round. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...
The social media platform is now providing its users in India with the ability to use its platform for more than just sharing views and keeping up with the news. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...
Pinterest’s buyable pins just got even more compelling for retailers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...
