Subscriptions

Subscriptions
Tumblr Shutting Down Creator Subscriptions as Other Platforms Launch Them
November 28, 2023

As more creator-focused platforms launch tools for makers to monetize their followings with subscriptions, Tumblr is ending its Post+ program, suggesting that perhaps the landscape is becoming too crowded. The program, which enabled users on the site to offer exclusive content via paid subscriptions, is...

Subscriptions
BBC Launches Global Podcast Subscription Service as Streaming Transforms Broadcasting
November 28, 2023

As streaming changes how consumers get their audio content, the BBC is expanding its subscription offerings around the world. According to The Hollywood Reporter, the United Kingdom public broadcasting company launched BBC Podcasts Premium in 166 additional countries on Tuesday (Nov. 28), providing ad-free listening on...

Subscriptions
Snapchat Reportedly Joins Social Media Companies Testing Ad-Free Subscription Tiers
November 27, 2023

As social media companies push for new ways to monetize their user bases, Snapchat is becoming the latest to test ad-free subscriptions to drive recurring revenue. As pointed out on Meta’s Threads app by one Australian Snapchat user, Jonah Manzano, and shared by several media...

Subscriptions
ModifyHealth CEO Says Food Alone Isn’t Enough to Retain Meal Kit Subscribers
November 27, 2023

As meal kit providers look for ways to keep their customers coming back, medically focused subscription service ModifyHealth has found that supporting its food offerings with coaching and monitoring contributes to higher lifetime value. In an interview with PYMNTS, G.B. Pratt, founder and CEO at...

Subscriptions
Restaurant Subscriptions on the Rise as New Loyalty Models Emerge
November 22, 2023

Increasingly, restaurants are finding ways to create recurring payment models to drive customer loyalty outside the typical points-per-dollar rewards program model. According to financial services platform Square’s recently released data from the hundreds of thousands of food and beverage sellers it works with, merchants offering...

Subscriptions
Nuuly Turns First Profit Via Diverse Assortment and Logistical Advantages
November 21, 2023

Urban Outfitters’ clothing rental service, Nuuly, has turned its first profit. The achievement of this milestone comes as a result of a growing subscriber base and an 86% increase in revenue, CNBC reported Tuesday (Nov. 21). Nuuly’s success in achieving profitability before its competitor, Rent...

Subscriptions
Taco Bell CDO: Short-Term Subscriptions Drive Long-Term Loyalty
November 21, 2023

As restaurants tinker with ways that they can use subscriptions to boost customer loyalty, Taco Bell is finding that offering short-term menu item “passes” can speed up the process of building loyalty with a given customer, as Chief Digital Officer Dane Mathews told PYMNTS. In...

Subscriptions
Getty Images Sees Subscriber Counts Skyrocket 
November 20, 2023

As consumers rely on subscriptions in more and more parts of their day-to-day lives, Getty Images is the latest to see memberships surge, but this increase is contributing to a decline in one-off purchases. The content creator and marketplace shared in its recent third-quarter financial report...

Subscriptions
Roblox Launches Creator Subscriptions as Gaming Companies Drive Recurring Revenue
November 17, 2023

Roblox is launching new in-game subscriptions in an effort to drive higher-margin purchases as, across the gaming industry, major players look for new ways to bring in recurring revenue. A staff member from the online gaming company announced to the platform’s developer forum on Wednesday (Nov. 15)...