Meta’s new ad-free subscription option in Europe comes amid evolving regulations that demand social media platforms find new ways to monetize their followings, as the industry as a whole shifts toward tiered membership options to boost revenue. The social media giant announced Monday (Oct. 30)...
Meta will introduce a new subscription option for Facebook and Instagram users in Europe. Beginning in November, the subscription option will give users the choice to continue using the platforms for free with ads or to subscribe and stop seeing ads while ensuring their information...
X has begun offering tiered subscriptions amid owner Elon Musk’s broader ambitions for the platform. The social media platform once known as Twitter announced Friday (Oct. 27) that it was rolling out X Premium, which comes with three subscription levels: Basic, Premium and Premium+. “X Premium...
Universal Music Group (UMG) is seeing increased revenue from paid subscription platforms amid decreases from free, ad-supported streaming services, suggesting that consumers may increasingly be willing to pay a premium to skip the commercials. The music giant, whose artists include everyone from Taylor Swift to...
As more entrants crowd the gaming subscription space, Microsoft is still growing engagement with its Xbox Game Pass membership program, suggesting that when it comes to gamers, there is plenty of demand to go around. On a call with analysts Tuesday (Oct. 24) discussing the technology...
T-Mobile US has scrapped a program that would have required certain customers to switch to more expensive wireless plans. The decision comes after the proposed changes faced backlash from customers, The Wall Street Journal (WSJ) reported Wednesday (Oct. 25). The details of the planned program were leaked...
With subscription merchants increasingly tinkering with their pricing structures to attract consumers of all kinds, GNC Health is expanding its virtual healthcare arm to include three different membership tiers. The company on Monday (Oct. 23) announced the launch of Basic, Plus and Premier plans, citing PYMNTS Intelligence...
As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. According to findings from PYMNTS Intelligence’s study “The Subscription Commerce Readiness Report: The Loyalty Factor,” created in collaboration with sticky.io, which draws from a census-balanced survey of more than...
Netflix is taking advantage of its subscribers’ strong affinity for many of its films and series to create an audience for its incipient gaming business in an effort to sidestep players in the space’s typical difficulties acquiring consumers. On a call with analysts Wednesday (Oct....