Subscriptions

Subscriptions
Kroger Says Meal Subscription Will Take Share From Restaurants
October 13, 2023

As consumers seek out more convenient meal options, Kroger’s new Tempo heat-and-eat meal subscription service sees the opportunity to gain share from restaurants, grocers and meal kits. In an interview with PYMNTS, Scott Payne, chief product officer at Kroger’s Home Chef and Tempo, said these...

Subscriptions
Amazon’s ‘Buy Again’ Hopes to Rekindle Subscription Momentum
October 11, 2023

Customer acquisition is an expensive endeavor. Companies want to have an installed base of avid users — enthusiastic buyers who remain loyal, transact frequently and don’t need much outreach in terms of marketing and promotion. These customers help margins. To monetize its ecosystem of customers,...

Subscriptions
Consumer ‘Inertia’ Boosts Subscription Firms’ Revenues by 200%
October 09, 2023

Set it and forget it has proven to be a massive top line benefit for subscription companies. A recent study by Stanford economists estimated that auto-renewals, customer “inertia” and “inattention” has helped boost the revenues of some subscription companies by a range of 14% to...

Subscriptions
X Tests Three Tiers of Paid Accounts
October 06, 2023

Social media platform X is reportedly testing three tiers of premium service.  The company formerly known as Twitter is considering splitting its current $7.99 per month plan into Basic, Standard and Plus variations, allowing it to charge customers different amounts based on the number of ads...

Subscriptions
Blue Apron and SmileDirectClub Prove Profits Are Ultimate Test for Subscription Firms
October 04, 2023

A hallmark of subscription startups has always been the lure of recurring revenues.  A recurring theme has also been that profits are elusive — and sometimes the pressures on the business itself prove insurmountable.  As a result, entire verticals have been refashioned — for example, the...

Subscriptions
Taco Bell Revives Subscription as Restaurants Seek New Loyalty Incentives
October 03, 2023

As restaurants look to drive traffic and frequency, Taco Bell is bringing back its taco subscription. The quick-service restaurant (QSR) giant announced Tuesday (Oct. 3) that it is bringing back its Taco Lover’s Pass, offering loyalty members one free taco a day for 30 days...

Subscriptions
Loyal Subscribers Account for Nearly 80% of Subscription Merchant Revenue
October 03, 2023

In the highly competitive world of retail subscription commerce, winning over loyal customers is crucial for providers to secure a lion’s share of revenue. In “How Retail Subscription Merchants Can Win and Retain High LTV Customers,” PYMNTS Intelligence draws on a survey of nearly 2,100...

Subscriptions
TikTok May Join Other Platforms With Ad-Free Subscription
October 02, 2023

TikTok is testing an ad-free monthly subscription plan. Code within the short-form video app suggests that the platform is exploring this new option, Android Authority reported Monday (Oct. 2). Reached by PYMNTS, a TikTok spokesperson said this offering is being tested in one market outside the United States....

Subscriptions
Report: Disney+ Canadian Subscriber Agreement Reveals Crackdown on Account Sharing
September 27, 2023

The Walt Disney Co. has reportedly begun taking steps to restrict account sharing on its Disney+ streaming platform. The subscriber agreement for the upcoming launch of its ad-supported service tier in Canada provides insight into the company’s approach, Seeking Alpha reported Wednesday (Sept. 27). Disney did not immediately...