The recent debut of soccer legend Lionel Messi in Major League Soccer (MLS) with Inter Miami CF has caused a buzz worldwide — and a surge in subscriptions for MLS Season Pass, a streaming service exclusively launched with Apple. The service gained 110,000 subscribers on the day of Messi’s debut with the team...
Despite baby boomers’ and seniors’ reputation for lagging behind other generations when it comes to digital activities and transactions, this demographic showed a modest increase in their retail subscriptions this year while others pulled back. Despite general macroeconomic headwinds, the share of baby boomers and seniors subscribing...
Google says its 2-year-old Pixel Plan subscription service is no more. The tech giant launched the program, which let Pixel smartphone buyers subscribe to services like Google Play Pass and YouTube Premium, in 2021. Now, Google said the program would be discontinued as of Aug. 29 — an update first...
The flexibility of the platform subscription model is being put to the test. And to staunch churn and keep new customers coming on board, tweaking the pricing of what’s on offer is both art and science — and a work in progress. Several companies are...
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited swipes that can increase users’ chances of finding a match. Match Group, the owner of...
As artificial intelligence (AI) transforms the direct-to-consumer (D2C) subscription industry’s customer service, SommSelect maintains that the personal feeling is necessary to keeping members engaged. In an interview with PYMNTS, David Lynch (no, not that one), editorial director of the wine curation company, which has several...
British sandwich and coffee chain Pret A Manger is set to expand its monthly coffee subscription service to the United States and France, according to a Thursday (Aug. 24) press release emailed to PYMNTS. The move comes after the service’s success in the United Kingdom, where...
Subscription firms face pressures they wouldn’t have expected just a few months ago. Brian Bogosian, CEO of sticky.io, told Karen Webster in an interview that the success of recurring subscriptions — where goods and services are delivered like clockwork or on demand — has proven that...
As restaurants look for ways to drive loyalty, San Francisco wine bar El Lopo is leveraging a membership model to reward its most loyal customers and convert more casual customers into regulars. In an interview with PYMNTS, Daniel Azarkman, El Lopo’s owner, spoke about how the...