Fitness company Peloton is grappling with a decline in engagement, leading to a shrinking user base. The trend has prompted Bank of America to downgrade Peloton’s rating to “underperform” due to concerns about the company’s subscriber results, Bloomberg reported Thursday (Oct. 19). The downgrade led to a 0.2% fall in...
Would you pay $1 a year to use Twitter? The social media platform, now calling itself X, is hoping new users will say “yes” as it attempts to ferret out bots. The company’s “Not a Bot” program, announced Tuesday (Oct. 17), includes a subscription component for new members...
Subscribers want a smooth shopping experience: Data from several PYMNTS Intelligence studies shows that 27% of users are likely to cancel their subscriptions if they experience any service interruption due to failed payments. As a result, subscription companies see an average decrease of 9% in...
If Meta offered a paid, ad-free version of Facebook, would consumers use it? Probably not, according to a Monday (Oct. 16) Bloomberg report. The company is floating the no-ad offering in Europe to comply with new regulations, the report said. EU users would pay about...
As consumers manage their monthly subscriptions, making difficult decisions about which to keep and which to cut, Teachable has found that, by limiting how much content members have access to at a time, creators can maintain engagement over longer periods. The courses and coaching platform...
The retail subscription industry has experienced significant growth in recent years, with providers offering a wide range of subscription models to cater to evolving consumer preferences. In “The Impact of Subscription Models on Consumer Choice,” PYMNTS Intelligence draws on insights gathered from a survey of...
As wine subscriptions and other alcoholic beverage services look to secure consumers’ loyalty, products personalization is key, PYMNTS Intelligence reveals. By the Numbers For the June edition of “Subscription Commerce Readiness Report, The Loyalty Factor,” PYMNTS Intelligence surveyed a census-balanced panel of more than 2,000 U.S....
As consumers seek out more convenient meal options, Kroger’s new Tempo heat-and-eat meal subscription service sees the opportunity to gain share from restaurants, grocers and meal kits. In an interview with PYMNTS, Scott Payne, chief product officer at Kroger’s Home Chef and Tempo, said these...
Customer acquisition is an expensive endeavor. Companies want to have an installed base of avid users — enthusiastic buyers who remain loyal, transact frequently and don’t need much outreach in terms of marketing and promotion. These customers help margins. To monetize its ecosystem of customers,...