Subscriptions

Subscriptions
New Bumble CEO Wants to Personalize Subscriptions to Reach Gen Z Singles
November 08, 2023

In an effort to get Generation Z consumers paying for its dating app, Bumble is rolling out subscription plans that are shorter-term and more personalized. On a call with analysts Tuesday (Nov. 7) discussing its third-quarter 2023 financial results, Whitney Wolfe Herd, the company’s founder and...

Subscriptions
Exclusive-Access Subscribers Get Accustomed to the VIP Treatment
November 03, 2023

Once consumers start getting the VIP treatment with their retail subscriptions, PYMNTS Intelligence shows, many seek out more and more of this exclusive access. By the Numbers The PYMNTS Intelligence report “The Impact of Subscription Models on Consumer Choice,” created in collaboration with sticky.io, draws...

Subscriptions
Peloton Still Can’t Convince Subscribers to Pay 
November 02, 2023

As Peloton has been exploring various strategies in its quest to regain the success it achieved during the pandemic, the story of the brand has been inconsistent.   In the latest quarterly report released on Thursday (Nov 2), Peloton’s rental service stood out as an area...

Subscriptions
Card-Linked Offers Drive Streaming Subscription Adoption
November 02, 2023

As streaming services raise their prices, card-linked offers can go a long way towards encouraging deal-seeking consumers to hit subscribe, PYMNTS Intelligence indicates. By the Numbers The PYMNTS Intelligence report “Leveraging Item-Level Receipt Data: How Card-Linked Offers Drive Customer Loyalty,” created in collaboration with Banyan, draws...

Subscriptions
Leading Subscription Services Allow Consumers to Come and Go
October 31, 2023

When it comes to gaining and maintaining customers in the competitive retail subscriptions space, PYMNTS Intelligence reveals, offering the ability for consumers to pause and resume service as they please may be key. By the Numbers PYMNTS Intelligence’s study “Decision Guide: How Retail Subscription Merchants...

Subscriptions
Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
October 31, 2023

As SiriusXM looks to drive usage amid stalled subscriber growth, in the face of ongoing competition from streaming subscriptions, the broadcasting company is turning to personalized recommendations to keep listeners engaged. The company shared in its third-quarter financial results that subscriber revenue saw a slight...

Subscriptions
Wheels Up Creates SMB Private Jet Membership in Bid for Recurring Revenue
October 31, 2023

As more businesses take on a monthly subscription model to offer their services, even private jets are getting the membership treatment, with Wheels Up bringing more corporate customers into the fold. The on-demand private aviation company announced Tuesday (Oct. 31) the launch of its Up for Business...

Subscriptions
Tech Giants Drive Subscription Growth Across Consumers’ Daily Activities
October 31, 2023

From business to leisure, the largest tech companies are driving recurring revenue from every part of consumers’ day-to-day routines with their subscription offerings. Take, for instance, Microsoft, which discussed in its earnings call last week growth in both its most work-focused subscriptions — its Office...

Subscriptions
Merchants Lean into New Subscription Features to Regain Consumers
October 31, 2023

Most retail subscription products saw subscriber declines in the last year across demographic groups and subscription modalities, causing top providers to redouble efforts to regain customers.  These are some of the conclusions drawn from the report “The Subscription Commerce Readiness Report: The Loyalty Factor,” a...