Snapchat’s premium subscription service has reportedly just enjoyed its best month ever. The social media platform’s Snapchat+ offering recorded more than $20 million in revenue in November for the first time, TechCrunch reported Friday (Dec. 8), citing data app intelligence provider Apptopia. Subscription revenue rose by double...
With the subscription market becoming increasingly crowded, merchants need to be aware of the factors that may lead to the cancellation of loyal subscribers. PYMNTS Intelligence finds that, when it comes to promotional materials, a little goes a long way. By the Numbers The PYMNTS...
With last-minute gifting providing a valuable opportunity for companies that can offer consumers an immediate solution, Scentbird is seeing its giftable subscriptions drive eleventh-hour holiday purchases. In an interview with PYMNTS, Elena Lécué, chief marketing officer at the subscription-based fragrance company, noted that, while most...
Across the clothing subscription industry, key players are losing members as they turn their focus to driving more revenue from their existing users. Take, for instance, Rent the Runway. The clothing subscription and a la carte rental company shared in its third-quarter 2023 earnings results...
Social virtual reality (VR) platform VRChat has begun rolling out its new Creator Economy, starting with the introduction of Paid Subscriptions. This new feature allows users to financially support their favorite creators, enabling VRChat’s community of over half a million individual creators to monetize their...
As brands look to capture consumers’ holiday gifting spending, subscription box providers have the opportunity to drive high-margin a la carte sales on one hand and to acquire subscribers on the other. In an interview with PYMNTS, Matthew Berk, CEO of coffee subscription and gift...
As subscription merchants look to meet consumers’ evolving expectations, flexible plans are becoming an industry standard. By the Numbers The recent PYMNTS Intelligence study “The Replenish Economy: A Household Supply Deep Dive,” created in collaboration with sticky.io, draws from a September survey of more than 2,000...
Xbox is seeing its massive investment in video game content pay off, as more of gaming comes to rely on subscription models. In an interview with Windows Central at convention Comic-Con Experience (CCXP), Phil Spencer, CEO of Microsoft Gaming and head of Xbox, spoke to...
Younger consumers have spent their formative years online, and they’re inclined to share details and information about themselves across digital channels. That comprises personal information for payments, including card details and other data points that are used by merchants to conduct much of commerce anonymously,...
