Credit union service organization (CUSO) PSCU is launching new solutions for identity intelligence as part of its refreshed Data Science and Analytics portfolio, according to a press release emailed to PYMNTS on Wednesday (Nov. 10).
Identity Resolution is one of three data enrichment strategies that comprise PSCU’s Identity Intelligence Solutions. The new tool “resolves single identities with foundational enriched data and determines location-based households.”
See also: USE Credit Union Further Collaborates with PSCU for Debit, Credit Processing
This latest solution also offers financial institutions a way to resolve data gaps and improve targeted marketing response, while also offering better credit bureau scoring validation and authentication to help prevent and detect fraud, and seamless integration with member content channels.
PSCU’s Data Science and Analytics suite facilitates personalized experiences and offers thorough and complete data protection. The portfolio connects PSCU offerings and enables engagement across all channels. Leveraging APIs, data is securely collected and transmitted and PSCU can link events across platforms for a 360-degree view of the member, according to the press release.
Read more: BluCurrent Credit Joins PSCU for Card Processing, Digital Banking
“As the shift to digital continues to accelerate, PSCU continues to invest in helping financial institutions leverage data and analytics to unlock potential opportunities for performance, growth and cardholder experience,” said Jeremiah Lotz, managing vice president, Digital and Data at PSCU.
“PSCU and our team of data scientists understand how to harness the convergence of digital and data to provide greater insight into cardholder activity and preferences, and our refreshed Data Science and Analytics portfolio helps analyze collective enriched data to create a holistic view of behavior to drive actionable insights. Through these resources, we are ultimately empowering our financial institutions to anticipate their needs and drive in-demand personalized experiences,” Lotz added.
You may also enjoy: PSCU’s Recovery Arm Rebrands as TriVerity for Full-Service Collections
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More