Credit unions can’t afford an investment misfire. So how can CU decision makers know if they’re pursuing innovations that will deliver significant return on investment (ROI)? In the new Credit Union Tracker, Cobalt Credit Union President Gail DeBoer discusses how a combination of data analytics...
Credit unions (CUs) rely on their members’ loyalty to compete in a saturated financial services market. This means CUs must be carefully attuned to member’s financial needs and the innovations they want most as CUs invest in new products and services aimed at improving the...
Amazon wasn’t the only company to see a boost in sales during this year’s Prime Day. A new report from payments credit union service organization PSCU revealed that its owner credit unions saw banner results from the promotional programs offered through PSCU’s Advisors Plus during...
Data is where it’s at, and more credit unions (CUs) are waking up to the fact that without sophisticated analysis of customer data, they risk being left behind as financial institutions continue to adopt innovative digital technologies to please the modern consumer. The proper use...
Credit unions (CUs) often have deep relationships with their customers, but they don't often have primary financial institution status with them. CO-OP Financial Services President and CEO Todd Clark tells Karen Webster that it’s because of their service offerings – particularly around payments. CUs can't...
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Consumers’ lives are becoming more digitally focused, which means it’s natural and expected that credit unions (CUs) are feeling the pressure to raise the level of their services across channels. This fact is borne by data in the latest edition of the Credit Union Tracker,...
Whether they're approving loan applications or targeting products and services, CUs are increasingly relying on data analytics to help with everyday decisions. But looking at financial data alone doesn’t always paint the full picture, says Tony Hildesheim, chief information officer of Redwood Credit Union. In...
Tried-and-true credit unions (CUs) have managed to keep pace with commercial banks, FinTechs and other financial institutions. According to the new Credit Union Tracker, as of March 2019 there were an estimated 5,572 CUs in operation and in the same month 324,000 consumers joined CUs....
