Social Commerce

Social Commerce
Pinterest, Snap, Twitter Compete To Monetize Social Media
February 05, 2021

Lockdowns create fairly optimal conditions for social media platforms from a user engagement point of view, as consumers who can’t go out to see their friends and family are far more likely to log on to do so. Pinterest estimates that it picked up an...

Social Commerce
Listen Up: Clubhouse Takes Social Media Into The Audio Zone
January 26, 2021

Wait … there’s a new social media app where people actually talk — and listen to each other? Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to...

Social Commerce
Pinterest Launches Augmented Reality Eyeshadow Try-On Tool
January 22, 2021

Social media image-sharing platform Pinterest is introducing an augmented reality (AR) try-on tool to help users assess and compare eyeshadow.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

Social Commerce
Walmart Plans First Social Commerce Livestream On TikTok
December 17, 2020

Retail giant Walmart is teaming up with the social media platform TikTok to offer shoppable product offerings directly within the app’s chat window. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Social Commerce
YouTube’s Brief Outage Focuses Attention On Its Growing Commerce Role
December 14, 2020

Google’s massive outage on Monday (Dec. 14) showed not only how much the world relies on services like Gmail, but also spotlighted the company’s YouTube video-sharing service as a global advertising and entertainment medium. Get the Full Story Complete the form to unlock this article...

Social Commerce
L’Oréal, Instagram Lead Late-Year Social Commerce Push
December 10, 2020

The social commerce category is finishing the year with a flourish. New announcements from Instagram, L’Oréal and Snap lead the way, as consumers find new ways to shop from shared videos and social posts. Get the Full Story Complete the form to unlock this article...

Social Commerce
Instagram Introduces Its New Reels Shopping Feature, A TikTok Competitor
December 10, 2020

Instagram is on a roll — with new features that include its introduction of shopping to IGTV, its standalone video for Android and iOS smartphones. Also: an Instagram redesign included new tabs to spotlight Shops, its eCommerce section, and Reels, its area for creators’ short...

Social Commerce
WhatsApp Rolls Out Shopping Cart Feature For Easier In-App Buying
December 08, 2020

Facebook-owned WhatsApp is rolling out a new shopping cart feature that works in conjunction with its Catalogs tool, making it easier for users to shop in-app directly from the chat window. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Social Commerce
Instagram Rolls Out Dedicated Home Screen Tabs For Shopping, Videos
November 12, 2020

An Instagram redesign will feature two new tabs to spotlight Shops, its eCommerce section, and Reels, its area for creators’ short videos.  Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional...