Consumer Insights

Consumer Insights
Are Beacons Approaching The Breaking Point?
December 14, 2015

It’s rarely the first adopters that get credit when a new technology or service hits it big but rather the startups and entrepreneurs at the helm of the movement when it hits critical mass that become the face of the future. That can be disheartening...

Consumer Insights
Black Friday Part II: Green Monday’s Deals
December 14, 2015

Every family has that one member who waits until the absolute last second to get their holiday shopping done, and while a decade ago there weren’t many opportunities for deals after Black Friday and Cyber Monday passed by, the diffusion of online deals in 2015...

Consumer Insights
Window Decorating Tips From Ghosts Of Retail Past
December 11, 2015

What’s the value of a retro car? Unless you’re a skilled mechanic with an in-depth knowledge on the evolution of engine design, odds are the sight of a sleek and old-fashioned vehicle wheeling around the streets is enough to put a smile on the average...

Consumer Insights
Cards Against Humanity Sells Zilch For $71K
December 04, 2015

Every brand tries to convey a certain personality or persona to its consumers, and the biggest and best have decades of experience instilling in shoppers positive and heartwarming feelings at the drop of a hat. Just look at Coca-Cola’s feel-good polar bear-centric marketing around the...

Consumer Insights
Oculus Rift Dev Kits Selling Out At $1,200
December 04, 2015

Pundits across the retail industry are just waiting for virtual reality to hit it big with brands and shoppers alike, but experts watching the used resale markets have already noticed a groundswell of unexpected interest in one company’s headsets. Get the Full Story Complete the form...

A Black Friday Miracle: Bigger Crowds At Jersey Mall
December 03, 2015

Malls across America are wringing their proverbial hands as more shoppers stay home rather than brave long lines and uncertain deals at their local malls. Black Friday was a day of particular anxiety for brick-and-mortar proprietors, as months of reports told them not to expect...

Consumer Insights
Millennials Make Billions With Beacons – But At A Heavy Price
December 02, 2015

With so many purchases to make for others every holiday shopping season, is it any surprise that some consumers stray from their gift lifts and indulge in some retail therapy for themselves every once in a while? Pushing shoppers toward last-minute impulse buys is a...

Consumer Insights
TVs And Toys Top Consumers’ Black Friday Shopping Lists
November 26, 2015

With more and more sales during the holiday shopping season edging over to the digital side of retail, it’s hard to tell just how important purchases made on Black Friday really are to in-store merchants anymore. Despite that, underwhelming sales predictions aren’t good news by any...

Consumer Insights
Macy’s Customers Drive A Discounting Addiction
November 18, 2015

In an age when retailers fight tooth and nail to retain every customer, brands are used to offering extra incentives to sweeten the pot for reluctant buyers. Some merchants might employ sophisticated loyalty programs that track activity over time, while others in need of sales in...