Today’s consumer doesn’t “go digital.” They live digital. Across 425 touchpoints a month for Gen Z, and not far behind for older generations, everyday actions like shopping, subscribing, budgeting, and securing finances now happen with a tap, swipe, or saved credential.
In that world, the card is no longer just a payment tool. It’s a digital credential that delivers secure access to transacting in a world where the physical world has become an extension of a digital-first experience.
Beyond the Card explores the lifecycle of this modern credential in the context of the consumers every day digital journey. How these credentials are embedded in their daily flow, personalized by AI, and ready for every moment that matters.
Smart, shared, and always on.