Saying Yes to the Dress Via GPT

What happens when a bride can describe her dream dress to ChatGPT and then buy it instantly? PYMNTS CEO Karen Webster sits down with David’s Bridal CTO Scott Saeger to unpack how the company is turning “Aisle to Algorithm” into reality. Saeger also discusses why David’s Bridal is running full steam ahead into Agentic Commerce when everyone else is turning back.