They’re not just digital natives, they’re digital pragmatists. Gen Z has quietly rewritten how Americans shop, save, spend, hustle and heal, and the rest of the market is already catching up. “The Gen Z Decoder Ring,” from PYMNTS Intelligence, draws on 25,000+ consumer responses to decode...
As we recently reported, credit unions (CUs) are aggressively marketing toward Generation Z consumers. Ninety-five percent of them are focused on convincing Gen Z to join their membership rolls. FinTechs? Not so much. According to PYMNTS Intelligence data, only 62% of financial technology companies are...