Amazon, Target Viewed As Black Friday Favorites

By  |  November 21, 2012
 | 

Amazon and Target are expected to have the best Black Friday among U.S. retailers, ranking first and second in “value perception” according to YouGov’s Brand Index.

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    Old Navy, Banana Republic and Gap saw some of the biggest gains in value perception since last year, while JC Penny, Best Buy and Sears fell, reports Advertising Age.

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