Partnership Marketing: Influencing Spend And Creating Loyalty

In the payments industry, innovation can often affect not the transaction itself, but the process surrounding the payment. That perspective comes from Paul Bridgewater, Group Executive, Global Product at TSYS, and helps to explain what TSYS’ new Partnership Marketing solution is all about. PYMNTS.com spoke with Bridgewater to discuss the benefits partnership marketing provides to merchants, issuers and consumers alike, how Truaxis’ big data solution comes into play, and more.