A new feature added to TD Ameritrade’s mobile app allows consumers to easily buy stock in the companies that make the products they use.
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Called Snapstock, the new feature scans barcodes, then connects consumers to opportunities to buy stock. For example, were a consumer to scan the barcode on an iPad, the app would load up a detailed page for Apple’s stock. From there, users could add a stock to a watch list, or even purchase an equity stake on the spot.
“Investors tend to use our mobile trading platforms more for opening transactions than for closing ones,” explained Nicole Sherrod, managing director of TD Ameritrade’s Trader Group, in a release issued via Business Wire. “Because of this fact, we sought to integrate innovative new features which help support our investors’ desire to always be on the lookout for investment opportunities no matter where they are.”
TD Ameritrade claims more than 5.5 million funded client accounts, and brokers more than 379,000 security trades a day.
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