Western Union Ignites Stored Value Across Global Markets

Known around the world as a money transfer facilitator, Western Union is now investing in prepaid to connect more deeply with its customers. Michael Hafer, VP of Global cards, explains how in a PYMNTS.com exclusive audio interview.

   

Click here to download full transcript.


Mike Hafer 
Vice President, Global Cards – Western Union

Mike Hafer joined Western Union in 2002 and serves as Vice President, Global Cards – Americas. In this role, he oversees the development and management of multiple stored value offerings for the Americas region, including customer accounts that utilize multiple devices including prepaid cards, mobile phones and websites.

Prior to his current role, Hafer led the company’s US domestic money transfer business in addition to the US Customer Relationship Management group and was responsible for the development and deployment of Western Union’s industry leading Gold Card rewards program.

Prior to Western Union, Mike’s experience included both business-to-consumer and businessto-business marketing and product management roles for US West, The Signature Group and Izodia.

Hafer is a graduate of Northwestern University where he earned a Master of Science degree in Integrated Marketing Communications and the University of Northern Colorado where he earned a Bachelor of Science in Business. Mike has applied his expertise in the classroom as an adjunct professor at Denver University teaching graduate level marketing classes.

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Digital transformation has been forcefully accelerated, but how does that agility translate into the fight against COVID-era attacks and sophisticated identity threats? As millions embrace online everything, preserving digital trust now falls mostly on banks and FIs. Now, advances in identity data and using different weights on the payment mix afford new opportunities to arm organizations and their customers against cyberthreats. From the latest in machine learning for fraud and risk, to corporate treasury teams working in new ways with new datasets, learn from experts how digital identity, together with advances like real-time payments, combine to engender trust and enrich relationships.

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