Known around the world as a money transfer facilitator, Western Union is now investing in prepaid to connect more deeply with its customers. Michael Hafer, VP of Global cards, explains how in a PYMNTS.com exclusive audio interview.
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Vice President, Global Cards – Western Union
Mike Hafer joined Western Union in 2002 and serves as Vice President, Global Cards – Americas. In this role, he oversees the development and management of multiple stored value offerings for the Americas region, including customer accounts that utilize multiple devices including prepaid cards, mobile phones and websites.
Prior to his current role, Hafer led the company’s US domestic money transfer business in addition to the US Customer Relationship Management group and was responsible for the development and deployment of Western Union’s industry leading Gold Card rewards program.
Prior to Western Union, Mike’s experience included both business-to-consumer and businessto-business marketing and product management roles for US West, The Signature Group and Izodia.
Hafer is a graduate of Northwestern University where he earned a Master of Science degree in Integrated Marketing Communications and the University of Northern Colorado where he earned a Bachelor of Science in Business. Mike has applied his expertise in the classroom as an adjunct professor at Denver University teaching graduate level marketing classes.