Alliance Data Acquires BrandLoyalty Stake In Global Pivot

Netherlands-based BrandLoyalty’s international reach is a primary reason why Alliance Data sought the 60 percent ownership stake, according to the release. Bryan Pearson, LoyaltyOne’s president, said in a statement that the purchase opens doors to new, emerging markets.

“This transaction provides LoyaltyOne a significant opportunity to expand its footprint beyond the Americas and into the European and Asian markets,” Pearson said.

To learn more about the details of the deal, read the full press report here.

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