Restaurant.com Launches SMS Flash Deals Campaign

By  |  January 7, 2013
 | 

Restaurant.com is using its SMS database to send out time-sensitive flash deals for consumers who buy virtual gift cards on their mobile devices., according to Mobile commerce Daily.

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    “Many of our customers prefer to receive communications on their mobile phones, and like the immediacy of text messages instead of, or in addition to, e-mail,” said Christopher Krohn, chief marketing officer and president at Restaurant.com, Chicago.

    “Some also prefer not to receive push notifications through mobile apps, but would rather receive a text message,” he said.

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