Shopbop Strives To Increase eCommerce Sales In Russia With New Site

Shopbop, the Amazon-owned female fashion retailer, announced the launch of its new Russian language site, reported eCommerce Facts. The new site is Shopbob's attempt to increase eCommerce sales in the Russian market and gain more market share.

Shopbop launched in 2000 and was acquired by Amazon in 2006. The company is active in the Russian market, and offers special delivery services and targeted emails to help build customer bases in Russia.

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