Twitter Follows Apple’s Lead With Retail Hire

U.S. social media giant Twitter has hired a former Google advertising executive J.J. Hirschle to head its retail operations, Bloomberg reported on October 17.

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    Hirschle will be responsible for building Twitter’s ad revenue by reaching out to retailers. The move comes in advance of Twitter’s forthcoming IPO and follows Apple’s recent high-profile retail investment.

    For more on the news, read the full report from Bloomberg here.  

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