Loyalty & Rewards

Google And Amazon Face A Future Of Directly Competing

The clash of the titans has officially begun online as search behemoth Google and internet retail giant Amazon directly compete for the eyes, clicks and dollars of shoppers in the on and offline realms.

In the latest round of competition to be the place where shoppers go to look for products and where merchants go to sell heated up some last week when Google announced it acquisition of retail analytics firm Rangespan. Rangespan allows retailers to change their product range in response to online demand, and automate merchant on-boarding.

As part of the deal, the U.K.-based analytics firm will wind down its individual offerings to clients.

“As part of the change, we will wind down Rangespan’s services. We’ve already begun working individually with each of our retailers and suppliers on this process,” Google noted on its website.

The competition between Google and Amazon has also tumbled off the online world and straight into reality–or as close to reality as downtown Los Angeles is, anyway. Both companies are launching same day delivery services in the Los Angeles area that will allow shoppers to same day order and delivery of certain online goods. Amazon’s service charges subscription (Prime) members around $6 per delivery, while non-members pay about $10. The Google service, Google Shopping Express, is currently offering a 6 months free trial to on-board users while it makes final pricing determinations.

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