New Toys ‘R’ Us Strategy Looks To Wow Parents, Not Kids

News, Retail

What’s Hot, Toys ‘R’ Us turnaround strategy, TRU Transformation

Toy store Toys ‘R’ Us, which lost $1 billion last year, reportedly is going through changes, focusing its turnaround strategy less on impressing kids and more on making the visits more appealing to parents.

Included in the revamp, dubbed TRU Transformation, is an increased effort to have products in stock, uncluttered aisles and “fair” pricings, reports Retail Wire. Improved lighting, wider aisles and better signage also are planned.

Brick and mortar retail is having a difficult time in general. Read what MPD CEO Karen Webster had to say about the “coming physical retail death spiral.”

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