Has iOS 9 Adoption Hit A Wall?

Almost a month after Apple celebrated its latest mobile operating system update achieving the fastest adoption rate ever, with iOS 9 being downloaded on more than 50 percent of Apple mobile devices, it looks like that quick adoption has come to a halt.

Data from marketing automation and app analytics platform Localytics found that while the adoption of iOS 9 is still strong at 55 percent, it has slowed down significantly in October.

According to Localytics’ study, during the first two weeks after iOS 9’s release, nearly 47 percent of users had adopted, but over the following two weeks, that percentage dropped to 8 percent.

[bctt tweet=”iOS 9 adoption exhibits a big slow down. Could the discovery security bugs be to blame?”]

“The early spike supports the notion that there are a fair number of tech enthusiasts who love the brand and are often quick to upgrade, whereas others will wait until the bugs work themselves out,” Localytics said, noting that the iOS 9 release was accompanied by a series of bugs, such as phones crashing, the locking of users’ screens, unavailability of app splicing and cellular access being cut off to third-party apps.

As a result of these bugs, Apple quickly pushed out two OS bug fixes in the form of versions 9.0.1 and 9.0.2, which nearly 69 percent of users have now upgraded to, Localytics confirmed.

What was long considered one of the most secure mobile platforms, Apple’s mobile operating system has been a popular target for malware attacks in recent months.

But despite reported security threats, the iOS 9 release still seems a popular choice for Apple users, quickly outpacing the iOS 8 upgrade last year.

“IOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history,” Philip Schiller, Apple’s senior vice president of worldwide marketing, said in a company press release shortly after the iOS 9 launch late last month.

The latest version of Apple’s mobile operating system includes upgrades to Siri, an enhanced search screen, improved functionality for searching through photos and split-screen multitasking for the iPad.

One reason behind the accelerated adoption of iOS 9 is reportedly the fact that it plugged some threatening security holes.

PYMNTS reported last month that the new update lessens the severity of what many have called a “nasty bug” that is easily and quietly exploitable via Apple AirDrop, iOS and Mac OS’s file sharing system.

To check out what else is HOT in the world of payments, click here.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.


To Top