MasterCard’s Analytics Play

MasterCard has announced that it will acquire Applied Predictive Technologies – a cloud-based analytics provider – for $600 million.

The acquisition expands the services MasterCard can offer to its merchants – particularly APT’s Test & Learn platform, which helps businesses tailor investments and enhance their bottom line by using data to calibrate marketing, merchandising, operations and capital initiatives. APT will gain access to MasterCard’s analytics suite, consulting capabilities, marketing services and global footprint.

“In today’s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of MasterCard Advisors. “APT’s world-class talent, technology and Test & Learn platform, matched with MasterCard’s analytics, will give our customers the advantage of enhanced and actionable decision making.”

This latest acquisition complements MasterCard’s recent acquisition of 5One, a London-based retail consulting and analytics firm.

APT is already a global firm with offices in Washington, D.C., San Francisco, London, Taipei, Tokyo and Sydney, with a well-developed list of Fortune 100 companies clients.

“MasterCard is uniquely positioned, with its corporate footprint and analytics expertise, to help us expand our business, working with even more clients around the globe and evolving our product capabilities,” said Anthony Bruce, CEO of Applied Predictive Technologies. “We’re thrilled to join the MasterCard family.”

This acquisition is anticipated to close in the second quarter of 2015.



Digital transformation has been forcefully accelerated, but how does that agility translate into the fight against COVID-era attacks and sophisticated identity threats? As millions embrace online everything, preserving digital trust now falls mostly on banks and FIs. Now, advances in identity data and using different weights on the payment mix afford new opportunities to arm organizations and their customers against cyberthreats. From the latest in machine learning for fraud and risk, to corporate treasury teams working in new ways with new datasets, learn from experts how digital identity, together with advances like real-time payments, combine to engender trust and enrich relationships.

Click to comment